Made with premium quality ingredients, Ree Ree Dee’s Frozen Cookie Dough takes the time and effort out of baking homemade cookies.
As Fresh as the Day it was Frozen
Founder Erica Davis began baking batches of chocolate chip cookies in her kitchen in college. Each time she baked she would freeze the excess dough, saving valuable prep time later. She started to look for a prepared cookie dough but found nothing on the market that compared to what she was freezing at home.
The logo mimics the shape of the dough as it is scooped into a perfect ball and placed onto the baking sheet. The tagline, As Fresh as the Day it was Frozen, encapsulates the overall purpose of the brand.
The custom collages and illustrations add an approachable, yet whimsical, element to the brand.
Brand Identity
Brand Messaging & Tagline
Promotional Materials
Packaging
Website
Illustration
Social Media