BAO’s mission is to provide wellness, medical care, and an enhanced quality of life for underserved communities. As part of their cause, BAO partnered with Magic City Wellness Center to offer free COV-19 vaccines to people with limited access to healthcare throughout the state of Alabama. The following campaign was created in order to raise awareness of this new incentive.
Give yourself a boost
Let’s be honest, nobody likes to get shots. So, how do you make getting the vaccine more appealing? In order to achieve this, the campaign needed to be warm, inviting, colorful and fun. Through social media, video and a series of posters, we used cost-effective ways to kindly spread the word in a positive and personal way.
Through paid targeted YouTube ads, we were able to connect with an audience who most needed an affordable way to get the vaccine. The video is animated with bold, colorful graphics and communicates the message to “give yourself a boost” in a friendly way. We also used local LGBTQ talent for the video voiceover to further relate to our online audience.
Social media was a big part of the campaign. Through scheduled weekly posts, we got intentional with spreading our message.
On top of receiving $20 for getting the vaccine, free merch was handed out at BAO headquarters and at mobile vaccination stations.
Poster Series
Video
Social Media Strategy & Design
Apparel
Vehicle Design